Calculate video engagement rate (VER), view-through rate (VTR), and completion rate with platform-specific benchmarks for YouTube, LinkedIn, Instagram, Facebook, and TikTok.
Video engagement rate measures how actively your audience interacts with video content. View-through rate (VTR) measures how many people watched the full video after seeing it as an impression.
Enter your video metrics to calculate engagement rate and view-through rate. Select the platform for accurate benchmark comparison.
Get platform-specific benchmarks, video optimization tactics, and engagement improvement strategies.
Video engagement rate measures how actively your audience interacts with your video content relative to the number of views. High engagement signals that your content resonates and can boost algorithmic distribution on most platforms.
Example 1: LinkedIn Video
Views: 10,000 | Likes: 350 | Comments: 45 | Shares: 30
VER = (350 + 45 + 30) / 10,000 × 100 = 4.25% (above LinkedIn's 3-6% benchmark)
Example 2: View-Through Rate
Impressions: 80,000 | Complete Views: 3,200
VTR = 3,200 / 80,000 × 100 = 4.0%
Engagement benchmarks vary by platform: YouTube organic videos average 2-5% engagement rate, LinkedIn videos typically see 3-6% from company pages, Instagram Reels generate 4-7% engagement, and TikTok's algorithm-driven distribution produces 8-15% engagement rates for well-performing content.
What is a good video engagement rate?
Good VER depends on the platform. For YouTube, 3%+ is strong. For LinkedIn, 4%+ is excellent. TikTok benchmarks are higher (6%+) due to the platform's recommendation engine. Pharma and B2B content typically sees lower absolute rates but higher-quality engagement from relevant audiences.
What video length performs best?
LinkedIn videos under 30 seconds get 200% more completion rates. YouTube tutorials and thought leadership content performs well at 7-15 minutes. Short-form (15-60 seconds) dominates Instagram and TikTok. For B2B/pharma webinar-style content, 20-45 minute formats work well with warm audiences.
How does video VTR differ from VER?
VTR (View-Through Rate) measures the percentage of impressions that resulted in a complete view — it measures viewing behavior. VER (Video Engagement Rate) measures the percentage of viewers who interacted with the content (likes, comments, shares) — it measures active engagement.