Calculate multichannel marketing attribution for pharmaceutical campaigns. Compare channel ROI across email, webinars, field force, digital, events, and sampling using 5 industry-standard attribution models.
Attribution models determine how credit for conversions is distributed across marketing touchpoints. Choose the model that best fits your pharma marketing mix and sales cycle.
Credit per channel = 1 / N (equal weight to all channels with touchpoints)
100% credit to the first channel in the journey (Email > Digital > Field Force > Events > Webinar > Sampling)
100% credit to the last channel in the journey (Sampling > Webinar > Events > Field Force > Digital > Email)
40% to first touchpoint + 40% to last touchpoint + 20% split among middle touchpoints
Weight = 2^(i / (N-1)) for channel at position i; more recent channels receive exponentially more credit
Enter the spend and touchpoints/conversions for each channel used in your multichannel pharma campaign.
| Channel | Spend | Attribution Weight | Attributed Revenue | Channel ROI | Cost / Conversion |
|---|
Percentage of total revenue attributed to each channel under the selected model.
Compare 5 attribution models with formulas, pros/cons, and a decision framework.
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