Free Tool

A/B Test Calculator

Calculate statistical significance for your A/B tests. Get conversion rates, uplift, Z-score, P-value, and determine if your results are statistically significant.

Enter Your Test Data

Enter the number of visitors and conversions for both control and test groups.

Control Group (A)

Test Group (B)


Your A/B Test Results

Control Conversion Rate
-
Group A
Test Conversion Rate
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Group B
Uplift
-
Relative change
Z-Score
-
Test statistic
P-Value
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Two-tailed
Significance
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At selected level

Download A/B Testing Guide

Get our free PDF with A/B testing best practices, sample size formulas, and statistical significance guidelines.

Understanding A/B Test Statistics

A/B testing helps you make data-driven decisions by comparing two versions of a webpage or app. Our calculator uses statistical methods to determine if differences are meaningful.

Key Metrics Explained

What is statistical significance?

Statistical significance indicates whether the difference between your control and test groups is likely due to the changes you made, rather than random chance.

What is a good sample size?

Larger sample sizes provide more reliable results. Use our Sample Size Calculator to determine the minimum visitors needed before running your test.