CDP Vendor Comparison Matrix 2026

Compare 12 leading Customer Data Platform vendors across 10 critical criteria. Filter by tier, compare side-by-side, and get personalized recommendations.

Vendor	Tier	Real-Time Data Processing	Identity Resolution	Multi-Channel Orchestration	AI/ML Built-In	Healthcare/Pharma Features	Consent Management	Custom Data Models	Natural Language Querying	Implementation	Pricing
Segment	Mid-Market	✅	✅	✅	✅	❌	✅	✅	❌	4-8 weeks	$$
Treasure Data	Enterprise	✅	✅	✅	✅	✅	✅	✅	❌	8-16 weeks	$$$
Tealium	Mid-Market	✅	✅	✅	✅	❌	✅	✅	❌	6-12 weeks	$$
Adobe Experience Platform	Enterprise	✅	✅	✅	✅	✅	✅	✅	❌	12-24 weeks	$$$
Salesforce Data Cloud	Enterprise	✅	✅	✅	✅	❌	✅	✅	❌	8-20 weeks	$$$
BlueConic	Mid-Market	✅	✅	✅	❌	❌	✅	✅	❌	4-8 weeks	$$
Lytics	Mid-Market	✅	✅	✅	✅	❌	✅	✅	❌	4-8 weeks	$$
Amperity	Enterprise	✅	✅	✅	✅	✅	✅	✅	❌	12-20 weeks	$$$
ActionIQ	Enterprise	✅	✅	✅	✅	❌	✅	✅	❌	8-16 weeks	$$$
Bloomreach	Mid-Market	✅	✅	✅	✅	❌	✅	✅	❌	6-12 weeks	$$
mParticle	Mid-Market	✅	✅	✅	❌	❌	✅	✅	❌	4-10 weeks	$$
Informatica	Enterprise	✅	✅	✅	✅	✅	✅	✅	❌	16-24 weeks	$$$

Click any row to select vendors for side-by-side comparison. ✅ = Supported, ❌ = Not Supported

How to Evaluate a CDP: 5 Key Questions

What is your primary use case?

•Customer 360 & profile unification
•Marketing campaign orchestration
•Analytics & reporting
•Personalization & recommendations

What is your company size?

•Startup (<100 employees)
•Mid-Market (100-1000)
•Enterprise (1000+)

How many data sources do you need to integrate?

•< 10 sources
•10-50 sources
•50+ sources

Do you need industry-specific compliance (HIPAA, etc.)?

•Yes - Healthcare/Pharma
•Yes - Financial Services
•No specific requirements

What is your implementation timeline?

•Quick (< 8 weeks)
•Medium (8-16 weeks)
•Extended (16+ weeks)

Need Help Choosing the Right CDP?

Get personalized recommendations based on your specific use case, data sources, compliance requirements, and timeline.

Explore More Tools