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Customer Journey Mapping Template
Map every touchpoint from awareness to loyalty with interactive stage analysis, pre-built industry templates, and gap identification.
Interactive Journey Stages
Click on any stage to explore touchpoints, emotions, KPIs, and potential gaps.
💡
Awareness Stage
Initial discovery of your brand or solution
Key Performance Indicators
- ✓ Impressions
- ✓ Reach
- ✓ Brand recall
- ✓ Share of voice
Customer Emotions
- ● Curiosity
- ● Skepticism
- ● Indifference
Common Gaps
- ⚠ Low awareness
- ⚠ Message not resonating
- ⚠ Wrong channels
Touchpoints for Awareness Stage
Medical journal adsConference presencePeer recommendationsDirect mail
Pre-Built Journey Templates
Select an industry to see tailored touchpoints for each stage of the journey.
Pharmaceutical / Life Sciences
HCP engagement from awareness to prescription
Stages:
- 4 Awareness touchpoints
- 4 Education touchpoints
- 4 Consideration touchpoints
- 4 Decision touchpoints
- 4 Loyalty touchpoints
Healthcare Provider
Provider decision journey for treatments and services
B2B SaaS / Technology
Enterprise buyer journey from research to renewal
Retail / E-commerce
Consumer path to purchase
Financial Services
Customer acquisition and lifecycle management
Journey Visualization
💡
Awareness
4 touchpoints
📚
Education
4 touchpoints
⚙️
Consideration
4 touchpoints
✍️
Decision
4 touchpoints
⭐
Loyalty
4 touchpoints
Download the Complete Journey Mapping Template
Get an Excel template with all 5 industry templates, editable journey maps, gap analysis worksheets, and KPI tracking.