Engagement Rate Calculator

Measure customer engagement across all channels with weighted composite scoring. Get a complete picture of your omnichannel effectiveness.

How It Works

This calculator uses a weighted composite score model: Email 25%, Calls 30%, Events 25%, and Digital 20%. Each channel score combines multiple engagement metrics to provide a comprehensive view of customer engagement.

Enter Your Engagement Data

Email Engagement (Weight: 25%)

Emails DeliveredTotal emails successfully delivered

Emails OpenedUnique opens

Link ClicksTotal clicks on email links

Call Engagement (Weight: 30%)

Calls AttemptedTotal outbound call attempts

Calls ConnectedSuccessful connections

Total Call MinutesCombined duration of all calls

Event Engagement (Weight: 25%)

Invitations SentTotal event invitations

AttendeesActual event attendees

Engaged AttendeesAsked questions, participated, etc.

Digital Engagement (Weight: 20%)

Unique VisitorsUnique website/app visitors

SessionsTotal sessions/visits

Key ActionsDownloads, forms, video plays, etc.

Industry Benchmarks

Channel	Top Quartile	Industry Average	Bottom Quartile
Email	68+	52	<38
Calls	72+	55	<40
Events	65+	48	<32
Digital	58+	42	<28