Marketing KPI Dashboard Template
Track 25+ essential marketing KPIs with pre-built dashboards. Monitor campaign performance, channel ROI, customer engagement, and revenue in one place.
Two Formats Included
Download both Google Sheets and Looker Studio versions. Use Sheets for flexibility or Looker Studio for beautiful visualizations.
Explore 25+ Pre-Built KPIs
| KPI Name | Description | Formula | Industry Benchmark |
|---|---|---|---|
| Total Marketing Spend | Total budget across all channels | SUM(all channel spend) | Varies by company |
| Total Marketing Revenue | Revenue attributed to marketing | SUM(attributed revenue) | 3-5x spend for mature orgs |
| Overall ROI | Return on marketing investment | Revenue / Spend - 1 | 300-500% |
| Cost per Acquisition (CPA) | Average cost to acquire a customer | Spend / New Customers | Industry-specific |
| Customer Lifetime Value (CLV) | Total value per customer over time | Avg. order value × Purchase frequency × Lifespan | 3-5x CAC |
What's Included
25+ Pre-Built KPIs
Track all essential marketing metrics across acquisition, engagement, conversion, retention, and revenue.
Multi-Channel Views
View performance by channel including email, social, paid media, organic, events, and direct.
Trend Analysis
Month-over-month and year-over-year comparisons with visual trend lines and sparklines.
Benchmarking
Industry benchmarks for every KPI so you know how you stack up against competitors.
Executive Summary
High-level overview dashboard perfect for leadership updates and board presentations.
Drill-Down Capability
Click into any metric to see detailed breakdowns by campaign, segment, or time period.
Dashboard Views Included
Executive Overview
High-level summary perfect for leadership reviews with top 10 KPIs at a glance.
Channel Performance
Side-by-side comparison of all marketing channels with ROI and efficiency metrics.
Trend Analysis
MoM and YoY comparisons with sparklines and growth indicators for all KPIs.
Campaign Deep Dive
Drill into individual campaigns to see detailed performance and contribution metrics.
Perfect For
Quick Setup Guide
Download Template
Get Google Sheets or Looker Studio file.
Connect Data Sources
Import from GA, Ads, CRM, or use manual entry.
Customize KPIs
Add your benchmarks and target goals.
Track & Optimize
Monitor performance and optimize campaigns.
Download Your Free KPI Dashboard
Get complete dashboard template with both Google Sheets and Looker Studio versions. Includes 25+ KPIs, benchmarks, and automated calculations.
Includes Google Sheets + Looker Studio versions. No signup required for download.